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The Raconteurs: Experiment mit neuem Album

Die Indie-Supergruppe The Raconteurs mit Jack White und Brendan Benson wird ihr zweites Album “Consolers of the Lonely” ebenfalls auf eine ungewöhnliche Weise veröffentlichen. Zwar geht man nicht den Radiohead/NIN-Weg, aber trotz alledem einen sehr bemerkenswerten: das neue Album wird knapp 2 Wochen nach Fertigstellung überall und in jedem Format verfügbar sein! Keine Promos, kein Vorabmarketing.

“Album” meaning: full length vinyl, CD and digital formats; and “everywhere” meaning: local mom and pop Indie retailers, corporate superstores, supermarkets, iTunes, Amazon, the band’s own website and any other location that could get the record up and going this quickly (some places couldn’t move this fast, so they will join in as soon as they can).

The album was mastered and completed in the first week of March. It was then taken immediately to a vinyl pressing plant. Then to a CD pressing plant. Then preparations to sell it digitally began. March 25th became the soonest date to have it available in EVERY FORMAT AT ONCE. The band have done no interviews or advertisements for this record before this announcement.

The purpose: to get the album to the fans as soon as possible and as we promised. We wanted to get this record to fans, the press, radio, etc., all at the EXACT SAME TIME so that no one has an upper hand on anyone else regarding it’s availability, reception or perception.

Aus der Pressemitteilung der Band, nachzulesen hier.